Touchfree shopping and transactions will take lead after a pandemic
Touch-free payments and shopping could be everlasting legacies of the virus outbreak, as customers avoid using devices like ATMs that require manual keying, based on the study from product and design agency Foolproof.
The research was conducted amongst 2000 UK customers determined that 80% of the population will change the way they engage with publicly-available technology, in consideration of the pandemic. Statistics demonstrate huge implications for travel operators, retailers, and banks, who depend on millions of day-to-day interactions with technologies like ticket devices, self-service checkouts, ATMs, and chip & pin terminals.
Co-founder of Foolproof, Peter Ballard says: “This survey clearly shows that people are now more averse to touching technology in light of the current pandemic than they were before. What’s more, there are strong indications that these attitudes may become more ingrained in our post-Covid-19 future. We need to accept that people will want to touch things far less than they are required to do now.”
The results indicate a necessity to modify touchpoints to ponder on a new consumer attitude. 72% of the respondents stated that they have either worn gloves or have cleaned a public touch surface within the past two weeks. When questioned about future attributes on the hygiene publicly accessible technology approximately 50% of respondents said that they will use contactless payment until the limit, a quarter of participants stated that they will reduce the use of cash machines to the bare minimum, and one-fifth state that they will do more of the grocery shopping online.
Ballard further added: “We suggest leading on intermediary changes which reduce touches to purchase such as, styluses, improved mobile payments, and QR codes as a way to pay, whilst having a longer-term strategy for the trajectory towards being completely touchless. Further off we could see a boom in touchless interactions rooted in haptics, voice, and gesture or see mobile devices facilitating a broader set of interactions beyond payments – this will foster all-new touchless experiences.”