Netflix is wheeling out playback speed controls on Android

Netflix is wheeling out the ability to watch videos at 0.5x, 0.75x, 1.25x, or 1.5x speeds on Android which makes binge-watching favourite shows much quicker than ever. 

Playback speed controls will be available on Android for both streamed and downloaded content and will be examined on iOS and browsers in the upcoming days. But, this brand new feature will not be examined on built-in TV apps.

Playback speed controls were apparently something that Netflix users have asked for years, as per Netflix’s Keela Robison, Vice President of product innovation. “Tests show that consumers value the flexibility [playback speed controls] provides whether it’s rewatching their favourite scene or slowing things down because they’re watching with subtitles or have hearing difficulties,” Robison stated. 

The National Association of the Deaf and the National Federation of the Blind praised Netflix for presenting this feature, with both companies adding playback speed controls that can make it easier for those with auditory and/or visual problems. 

Although these new playback speed controls might be advantageous for few users, there are some users in Hollywood that are evidently not very happy with this advanced feature. As The Verge indicates that, when Netflix earlier confirmed that they were testing this feature in the previous year, directors Brad Bird and Judd Apatow expressed their views against it. Apatow stated that the “distributors don’t get to change the way the content is presented.” 

The creators debate that playback speed controls interrupt how they aspire viewers to consume their content. Several content creators present speak against motion smoothing features on home televisions primarily for the same reason.

Netflix informed that it is aware of the issues from Hollywood creators and has worked to suppress their anger. For one, Netflix told that it will rectify the pitch in audio at faster and slower playback speeds, so content doesn’t sound distorted. The company also deliberately limited the available playback speeds and demands users to manually alter the playback speed for every video they see.

 

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