Google announces association with Prasar Bharati to help small scale enterprises utilize digital tools to grow

Tech giant Google’s ‘Google For India’ is in its sixth edition and declared that it will be investing Rs 75,000 crores to stimulate the digital revolution in India. 


In the virtually hosted sixth version of ‘Google For India’, Google disclosed its association with Prasar Bharati to introduce a brand new initiative as a part of its existing efforts as a response to the pandemic situation. Taking advantage of the popularity and comprehensive reach of the public broadcaster, Google will be introducing an edutainment series on Doordarshan focusing on how small scale enterprises can embrace digital tools and accommodate to the ongoing situation, by using real-life examples of Indian businesses. 


Now of all times, as businesses need to survive and develop, each and every Indian business must transform itself into a digital business told Caesar Sengupta, GM and VP, payments, and next billion users, Google, while discussing on the impact of COVID-19 on small scale businesses and building economic opportunity. “We are investing in helping Indian businesses go digital and helping Indian workers learn, grow, and find better jobs,” he amplified. 


Furthermore, clarifying details about the Spot Platform on Google Pay, Sengupta informed that the Google Pay Nearby Stores Spot which was initiated in March 2020 to enhance offline merchant discoverability and to assist users to locate shops nearby with a view to see what essential food items are available in stock, has been used by beyond two million users. To help people on the lookout for work, he informed that the Job Spot on Google Pay now enables remote interviews and remote work listings so that people unemployed can ensure employment and earnings in a quick manner amidst the pandemic.


On Monday, Sundar Pichai, Google, and Alphabet CEO announced a Rs 75,000 crore (roughly $10 billion) ‘Google for India Digitisation Fund’ in an attempt to help speed up India’s digital economy. Google intends to make this investment across the forthcoming five-seven years through a combination of equity investments, operational, infrastructure and ecosystem investments along with partnerships. 


In his keynote, Pichai informed that The Google for India Digitisation Fund will focus on four key areas. Google is primarily looking to “enable” cost-effective access to information in local languages comprising of Hindi, Tamil, Punjabi, amongst others. Google is also looking out to “build” a new range of products and services pertinent to India’s exclusive needs. Google is also looking to empower enterprises and even optimizing AI for social good in sectors like health, education, and agriculture.


“It’s been incredible to see the rapid pace of change unfolding over my past few visits in India. From the excitement of young people using the latest apps and services, to the ways people are using smartphones to improve lives in rural villages. Google’s efforts in India have deepened our understanding of how technology can be helpful to different types of people. Building products for India first, has helped us build better products for users everywhere. But India’s own digital journey is far from complete. There’s still more work to do in order to make the internet affordable and useful for a billion Indians,” Sundar Pichai, CEO, Google, and Alphabet, stated.


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