Facebook will allow users to dissociate themselves of political advertisements

In an opinion article for USA Today, Mark Zuckerberg announced that he has worked on Facebook’s activities to avoid election intrusion. 

 

On Tuesday, Facebook CEO Mark Zuckerberg informed that social media website will allow users to opt-out of political ads and will also assist in registering 4 million electors for the 2020 election.

 

Zuckerberg made this announcement in an opinion article for USA Today, in which he even addressed measures that the Facebook team is taking to avoid election intrusion. 

 

His remarks swooped in amidst concerns about voter suppression and election difficulties being faced in the course of this year’s election, which could be elevated due to the global pandemic.

 

Zuckerberg wrote that Facebook has “a responsibility not just to prevent voter suppression — which disproportionately targets people of color — but to actively support well-informed voter engagement, registration and turnout,” 

 

Social media giant, Facebook will motivate people to vote and will also develop a Voting Information Center with election-related data, comprising of details considering voter registration, voting by mail and early voting, Zuckerberg mentioned. The brand new feature will also display various posts and updates from state and local election administration. The center will be located at the extreme top of Facebook’s News Feed and even on Instagram.

 

Zuckerberg further added, “This work is sorely needed: we surveyed adults in the U.S. and more than half said they believe people will need more information on how to vote in November than in previous elections.” 

 

Facebook has initiated similar voter registration drives previously but nothing this determined. Facebook helped in enrolling 2 million voters previous to the 2016 election and an additional 2 million for the 2018 midterm elections.

 

While the voting center can’t be disabled, a feature will enable users to put out political ads. This new feature is al set to begin wheeling out on Facebook and Instagram Wednesday onwards, and this feature will be available to all the users within the forthcoming few weeks.

 

Zuckerberg has even addressed his platform’s free speech policies and is working to avoid election intrusion.

 

“The 2020 election is going to be unlike any other. It was already going to be a heated campaign, and that was before the pandemic — and before the killing of George Floyd and so many others forced us yet again to confront the painful reality of systemic racism in America,” Zuckerberg told.

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